


Travel With Paw
A portable and convertible chair designed for owners and their pets, offering comfort, easy travel, and a shared way to relax and enjoy beautiful outdoor views together.
process map

The philosophy
"Keep the world adventurous forever"
Rivian aims to inspire sustainable exploration by creating electric adventure vehicles that combine performance, capability, and environmental responsibility. Defining its own space centered on nature, freedom, and emotional connection, the brand extends this philosophy to its charging system—designed to be fast, reliable, and transparent, providing high output and clear energy insights so drivers can explore confidently without worrying about power.

Design DNA

Refined Utility
Rivian’s design blends strength and refinement, creating vehicles that feel capable in the wild yet elegant in the city.

Natural Harmony
Rivian’s design connects to nature through sustainable materials and earthy tones, creating a calm, organic interior that reflects its environmental mission.

Human-Centered Functionality
Rivian’s design centers on human experience, making adventure intuitive, accessible, and comfortable for every user.

Modern Technical Precision
Rivian’s design expresses advanced technology with clean precision, blending futuristic innovation with approachable simplicity.
User research
Emily Reyes
Pet Info
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Age: 4 years old
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Breed: Australian Shepherd Mix
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Size: Medium
Personality & Traits
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Royal & Alert: Carries a noble presence and is always watchful of surroundings, making a reliable and attentive companion.
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Well Trained: Understands commands, has good manners, and enjoys structured interactions.
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Sensitive to Heat: Avoids hot pavement, so cooler surfaces, shaded walks, or early morning/late evening outings are best.



Personal Info
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Age: 25
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Job: Freelance Travel Blogger & Photographer
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Vehicle: Rivian R1S
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Income Level: Upper middle class
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Drives: 10 –15 hours per week, mixes city and remote locations
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Travel with: Pet (medium sized dog, Maya) or friends
Hobbies
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Solo road trips to national parks
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Photography (especially sunrise/sunset shots)
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Visiting hot springs and wellness retreats
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Hiking & camping


Maya
A portable and convertible chair designed for owners and their pets, offering comfort, easy travel, and a shared way to relax and enjoy beautiful outdoor views together.
Pain point
Bringing separate chairs for the owner and dog takes up too much space.
The chair becomes weak and prone to breaking after long-term use.
Hard to fold or set up due to complicated mechanisms.
Design Direction

Portable
Easy to Carry

Friendly
Use for Both Owner and Pet

Convertible
Include Fold and Stack
Concept Development

CMF
Midnight navy



olive moss
clay brick






















