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Travel With Paw

A portable and convertible chair designed for owners and their pets, offering comfort, easy travel, and a shared way to relax and enjoy beautiful outdoor views together.

process map

The philosophy

"Keep the world adventurous forever"

Rivian aims to inspire sustainable exploration by creating electric adventure vehicles that combine performance, capability, and environmental responsibility. Defining its own space centered on nature, freedom, and emotional connection, the brand extends this philosophy to its charging system—designed to be fast, reliable, and transparent, providing high output and clear energy insights so drivers can explore confidently without worrying about power.

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Design DNA

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Refined Utility

Rivian’s design blends strength and refinement, creating vehicles that feel capable in the wild yet elegant in the city.

Natural Harmony

Rivian’s design connects to nature through sustainable materials and earthy tones, creating a calm, organic interior that reflects its environmental mission.

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Human-Centered Functionality

Rivian’s design centers on human experience, making adventure intuitive, accessible, and comfortable for every user.

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Modern Technical Precision

Rivian’s design expresses advanced technology with clean precision, blending futuristic innovation with approachable simplicity.

User research

Emily Reyes

Pet Info

  • Age: 4 years old

  • Breed: Australian Shepherd Mix

  • Size: Medium

Personality & Traits

  • Royal & Alert: Carries a noble presence and is always watchful of surroundings, making a reliable and attentive companion.

  • Well Trained: Understands commands, has good manners, and enjoys structured interactions.

  • Sensitive to Heat: Avoids hot pavement, so cooler surfaces, shaded walks, or early morning/late evening outings are best.

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Personal Info

  • Age: 25

  • Job: Freelance Travel Blogger & Photographer

  • Vehicle: Rivian R1S

  • Income Level: Upper middle class

  • Drives: 10 –15 hours per week, mixes city and remote locations

  • Travel with: Pet (medium sized dog, Maya) or friends

 Hobbies

  • Solo road trips to national parks

  • Photography (especially sunrise/sunset shots)

  • Visiting hot springs and wellness retreats

  • Hiking & camping

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Maya

A portable and convertible chair designed for owners and their pets, offering comfort, easy travel, and a shared way to relax and enjoy beautiful outdoor views together.

Pain point

Bringing separate chairs for the owner and dog takes up too much space.

The chair becomes weak and prone to breaking after long-term use.

Hard to fold or set up due to complicated mechanisms.

Design Direction

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Portable

Easy to Carry

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Friendly

Use for Both Owner and Pet

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Convertible

Include Fold and Stack

Concept Development

CMF

Midnight navy
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olive moss
clay brick
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