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Travel With Paw

A portable and convertible chair designed for owners and their pets, offering comfort, easy travel, and a shared way to relax and enjoy beautiful outdoor views together.

process map

The philosophy

"Keep the world adventurous forever"

Rivian aims to inspire sustainable exploration by creating electric adventure vehicles that combine performance, capability, and environmental responsibility. Defining its own space centered on nature, freedom, and emotional connection, the brand extends this philosophy to its charging system—designed to be fast, reliable, and transparent, providing high output and clear energy insights so drivers can explore confidently without worrying about power.

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Design DNA

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Refined Utility

Rivian’s vehicles are designed to look purposeful yet understated. Every line and surface communicates strength, durability, and capability—qualities essential for adventure, while keeping a refined, composed appearance. Instead of using aggressive or flashy forms, Rivian balances toughness with calm confidence, creating vehicles that feel dependable in rugged terrain yet elegant in urban settings.

Natural Harmony

The design reflects Rivian’s deep connection to nature. The interiors use warm, sustainable materials like wood, recycled fabrics, and natural fibers, combined with muted colors drawn from landscapes—sand, stone, and forest tones. This approach not only grounds the brand in its environmental mission but also creates a calm, organic atmosphere that feels like an extension of the outdoors.

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Human-Centered Functionality

Every design decision is guided by human experience. From the intuitive interface and clear display layout to thoughtful storage systems and wide door openings, Rivian focuses on making adventure easier and more comfortable. The design promotes accessibility and seamless interaction, ensuring that both experienced explorers and first-time EV users can use the vehicle with ease

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Modern Technical Precision

Rivian’s design communicates advanced technology through precision and simplicity. Seamless body panels, hidden sensors, and the iconic horizontal light bar give a sense of modern intelligence without excess detail. The result is a look that’s both futuristic and approachable.

User research

Emily Reyes

Pet Info

  • Age: 4 years old

  • Breed: Australian Shepherd Mix

  • Size: Medium

Personality & Traits

  • Royal & Alert: Carries a noble presence and is always watchful of surroundings, making a reliable and attentive companion.

  • Well Trained: Understands commands, has good manners, and enjoys structured interactions.

  • Sensitive to Heat: Avoids hot pavement, so cooler surfaces, shaded walks, or early morning/late evening outings are best.

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Personal Info

  • Age: 25

  • Job: Freelance Travel Blogger & Photographer

  • Vehicle: Rivian R1S

  • Income Level: Upper middle class

  • Drives: 10 –15 hours per week, mixes city and remote locations

  • Travel with: Pet (medium sized dog, Maya) or friends

 Hobbies

  • Solo road trips to national parks

  • Photography (especially sunrise/sunset shots)

  • Visiting hot springs and wellness retreats

  • Hiking & camping

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Maya

A portable and convertible chair designed for owners and their pets, offering comfort, easy travel, and a shared way to relax and enjoy beautiful outdoor views together.

Pain point

Bringing separate chairs for the owner and dog takes up too much space.

The chair becomes weak and prone to breaking after long-term use.

Hard to fold or set up due to complicated mechanisms.

Design Direction

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Portable

Easy to Carry

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Friendly

Use for Both Owner and Pet

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Convertible

Include Fold and Stack

Concept Development

CMF

Midnight navy
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olive moss
clay brick
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