
Éphemora
Luxury In Every Delicate Bite
01
Research
Selina
Persona

Basic Info
-
Age: 25
-
Occupation: Interior Designer
-
Lifestyle: Spends weekends visiting art museums, hosts small tea gatherings at home, and prefers classic over trendy.
-
Values: Elegance, tradition, thoughtful design
-
Why she buys: Loves refined chocolate as part of her afternoon tea ritual.
-
Quote: “I believe beauty is in the quiet details.”
Habits
-
Enjoys slow, intentional routines like arranging flowers or reading design magazines.
-
Regularly shops at small boutiques and artisan markets.
-
Hosts quiet weekend tea sessions with close friends.
-
Keeps her home neat, minimal, and beautifully styled.
Frustration
-
Products that look good but taste average.
-
Too much sugar or artificial flavors.
-
Inconsistent product experience.
Brand
Visual Competition

La Maison du Chocolate

Läderach

Pierre Marcolini
Retail Audit
Our Brand


High Price

High Quality
Low Quality


Low Price
02
Introduce Design
A luxury handmade chocolate for enjoying and relaxing. Each piece reflects refined taste and gentle elegance. It is made to make quiet moments feel more beautiful.
Luxury in every delicate bite
Design Language



Feminine
Luxury
Delicate Gift
Flavors
This chocolate is made to bring calm, enjoyment, and beauty to everyday life.
Flavors of Strawberry
Flavors of Rosé


Milk Chocolate
Strawberry-filled Milk Chocolate
Rosé-filled Milk Chocolate



03
Name & Logo
Brand Name





Logo Mark



Final Logo Mark
04
Structure
Chocolate


Packaging


Mock Up


PDP







05
Final Packaging


