Éphemora

Luxury In Every Delicate Bite

01

Research

Selina

Persona

Basic Info

Age: 25
Occupation: Interior Designer
Lifestyle: Spends weekends visiting art museums, hosts small tea gatherings at home, and prefers classic over trendy.
Values: Elegance, tradition, thoughtful design
Why she buys: Loves refined chocolate as part of her afternoon tea ritual.
Quote: “I believe beauty is in the quiet details.”

Habits

Enjoys slow, intentional routines like arranging flowers or reading design magazines.
Regularly shops at small boutiques and artisan markets.
Hosts quiet weekend tea sessions with close friends.
Keeps her home neat, minimal, and beautifully styled.

Frustration

Products that look good but taste average.
Too much sugar or artificial flavors.
Inconsistent product experience.

Brand

Visual Competition

La Maison du Chocolate

Läderach

Pierre Marcolini

Retail Audit

Our Brand

High Price

High Quality

Low Quality

Low Price

02 Introduce Design

A luxury handmade chocolate for enjoying and relaxing. Each piece reflects refined taste and gentle elegance. It is made to make quiet moments feel more beautiful.

Luxury in every delicate bite

Design Language